$356.27
Value $5.18T
ApplevsRUM
AAPL and RUM stock compared: price, dividend, valuation and results, from SEC filings.
+0.39%
$5.77
Value $2.5B
Apple (AAPL) has a market value of $5.18T and RUM (RUM) $2.5B. Over the last year, with dividends, AAPL moved +30.7% and RUM -5.1%. Dividend yield: AAPL 0.30%, RUM none.
At a glance
The main figures of both. A bar only shows which number is larger, not which is better.
Market value
AAPL$5.18T
RUM$2.5B
AAPL is 2,112 times RUM
Revenue, 12 months
AAPL$479B
RUM$189M
AAPL is 2,527 times RUM
Net income, 12 months
AAPL$132B
RUM-$222M
Operating margin
AAPL33.0%
RUM-121.4%
154.4 points apart
ROIC
AAPL72.1%
RUM-25.3%
97.4 points apart
P/E
AAPL39.2
RUM–
Dividend yield
AAPL0.3%
RUM0.0%
0.3 points apart
5-year return
AAPL+143.3%
RUM-40.8%
184.1 points apart
A fainter bar means a negative number. The 5-year return includes dividends.
The price over time
Both start at 100 at the beginning of the period, so the lines show how much each changed. With dividends means each dividend buys more shares.
AAPL+143.3%
RUM-40.8%
| Period | AAPLWith dividends | RUMWith dividends |
|---|---|---|
| 1 year since November 12, 2025 | +30.7%Price +30.3% | -5.1%Price -5.1% |
| 3 years since November 13, 2023 | +95.3%+25.0% a yearPrice +92.8% | +28.2%+8.6% a yearPrice +28.2% |
| 5 years since November 12, 2021 | +143.3%+19.5% a yearPrice +137.5% | -40.8%-10.0% a yearPrice -40.8% |
Each cell: the total return with dividends, its yearly rate, and the price change alone. Before taxes and costs. Past returns do not predict future ones.
Every figure
As on each company's page. A description, not a recommendation: no one figure says which is better.
AAPLAppleRUMRUM
Valuation
AAPLRUM| Price | $356.27 | $5.77 |
|---|---|---|
| Market value | $5.18T | $2.5B |
| Enterprise value (EV) | $5.20T | $2.7B |
| P/E | 39.2 | – |
| P/E, 5-year median | 34.2 | – |
| P/B | 46.2 | 1.8 |
| EV/EBIT | 32.9 | – |
| Free cash flow yield | 2.6% | – |
Results and growth
AAPLRUM| Revenue, 12 months | $479B | $189M |
|---|---|---|
| Net income, 12 months | $132B | -$222M |
| Free cash flow, 12 months | $136B | -$221M |
| Earnings per share, 12 months | $8.98 | -$0.72 |
| Revenue growth, year on year | 15.1% | 5.4% |
| Revenue growth a year, past | +5.5%over 5 years | +80.6%over 4 years |
| EPS growth a year, past | +9.9%over 5 years | – |
Margins and returns on capital
AAPLRUM| Gross margin | 48.8% | 43.9% |
|---|---|---|
| Operating margin | 33.0% | -121.4% |
| Net margin | 27.6% | -117.2% |
| ROIC | 72.1% | -25.3% |
| ROE | 135.4% | -30.9% |
Balance sheet
AAPLRUM| Cash | $56.7B | $134M |
|---|---|---|
| Total debt | $94.5B | $493M |
| Net debt / EBITDA | 0.1 | – |
| Interest cover | – | – |
Dividends and buybacks
AAPLRUM| Dividend yield | 0.3% | – |
|---|---|---|
| Dividend per share, 12 months | $1.07 | – |
| Dividend growth a year, past | +4.5%over 5 years | – |
| Buyback yield | 1.7% | 21.4% |
| Shareholder yield | 2.0% | 21.4% |
Last 12 months from the latest 10-Q and 10-K. Value, P/E and yields at today's price. A dash means the figure does not exist or did not pass our checks.
Which is bigger, Apple or RUM?
By market value, Apple ($5.18T) is about 2,112.3 times RUM ($2.5B), at today's prices.
How did AAPL and RUM stock do over the last 5 years?
Since November 12, 2021, AAPL's price moved +137.5% and RUM's -40.8%. With dividends: AAPL +143.3% (+19.5% a year), RUM -40.8% (-10.0% a year). Past returns do not predict future ones.
Which pays the higher dividend, AAPL or RUM?
The dividend yield at today's price is 0.30% for Apple and none for RUM. Over the last twelve months they paid $1.07 and – per share.
Which has the higher profit margins, Apple or RUM?
Over the last twelve months, the net margin was 27.6% for Apple and -117.2% for RUM, and the operating margin 33.0% and -121.4%. Revenue was $479B and $189M.
Which is the better investment, Apple or RUM?
The page does not answer that and does not suggest buying or selling. It puts the two companies' numbers side by side, from their SEC filings, for you to read and form your own view. The decision depends on your goals and situation.
Other comparisons
With each of the two, and with the largest in its sector.
Related pages
The other pages on US stocks, free to read. On the company pages, the last three fiscal years are open to everyone, five with a free account, and every year with Ploutos Investor.
US stocksThe market today, the sectors, the largest companies and the week's results.The market's sectorsThe 11 sectors side by side: returns, share of the market, median P/E and dividend.Compare stocksTwo companies side by side: price over up to ten years, with and without dividends, and every figure.US dividend stocksEach dividend's yield next to whether the company's cash covers it and whether it was ever cut.
Descriptive data from SEC filings and market prices.