$82.71
Value $3.9B
BradyvsMcDonald's
BRC and MCD stock compared: price, dividend, valuation and results, from SEC filings.
+0.11%
$271.97
Value $193B
Brady (BRC) has a market value of $3.9B and McDonald's (MCD) $193B. Over the last year, with dividends, BRC moved +10.1% and MCD -9.1%. The P/E is 19.0 for BRC and 21.5 for MCD. Dividend yield: BRC 1.18%, MCD 2.74%.
At a glance
The main figures of both. A bar only shows which number is larger, not which is better.
Market value
BRC$3.9B
MCD$193B
MCD is 49 times BRC
Revenue, 12 months
BRC$1.7B
MCD$27.8B
MCD is 17 times BRC
Net income, 12 months
BRC$205M
MCD$9.0B
MCD is 44 times BRC
Operating margin
BRC15.9%
MCD46.9%
31.1 points apart
ROIC
BRC15.4%
MCD26.3%
10.9 points apart
P/E
BRC19.0
MCD21.5
MCD is 1.1 times BRC
Dividend yield
BRC1.2%
MCD2.7%
1.5 points apart
5-year return
BRC+63.7%
MCD+21.9%
41.8 points apart
A fainter bar means a negative number. The 5-year return includes dividends.
The price over time
Both start at 100 at the beginning of the period, so the lines show how much each changed. With dividends means each dividend buys more shares.
BRC+63.7%
MCD+21.9%
| Period | BRCWith dividends | MCDWith dividends |
|---|---|---|
| 1 year since November 12, 2025 | +10.1%Price +8.8% | -9.1%Price -11.4% |
| 3 years since November 13, 2023 | +60.5%+17.1% a yearPrice +54.2% | +8.6%+2.8% a yearPrice +1.0% |
| 5 years since November 12, 2021 | +63.7%+10.4% a yearPrice +51.5% | +21.9%+4.0% a yearPrice +8.5% |
| 10 years since November 15, 2016 | +164.4%+10.2% a yearPrice +122.0% | +192.4%+11.3% a yearPrice +129.9% |
Each cell: the total return with dividends, its yearly rate, and the price change alone. Before taxes and costs. Past returns do not predict future ones.
Every figure
As on each company's page. A description, not a recommendation: no one figure says which is better.
BRCBradyMCDMcDonald's
Valuation
BRCMCD| Price | $82.71 | $271.97 |
|---|---|---|
| Market value | $3.9B | $193B |
| Enterprise value (EV) | $3.7B | $232B |
| P/E | 19.0 | 21.5 |
| P/E, 5-year median | – | 25.7 |
| P/B | 2.9 | – |
| EV/EBIT | 14.2 | 17.8 |
| Free cash flow yield | 4.9% | 3.9% |
Results and growth
BRCMCD| Revenue, 12 months | $1.7B | $27.8B |
|---|---|---|
| Net income, 12 months | $205M | $9.0B |
| Free cash flow, 12 months | $193M | $7.5B |
| Earnings per share, 12 months | $4.34 | $12.64 |
| Revenue growth, year on year | 9.8% | 3.7% |
| Revenue growth a year, past | +7.7%over 5 years | +7.0%over 5 years |
| EPS growth a year, past | – | +13.6%over 5 years |
Margins and returns on capital
BRCMCD| Gross margin | 51.7% | – |
|---|---|---|
| Operating margin | 15.9% | 46.9% |
| Net margin | 12.4% | 32.4% |
| ROIC | 15.4% | 26.3% |
| ROE | 15.9% | – |
Balance sheet
BRCMCD| Cash | $187M | $1.2B |
|---|---|---|
| Total debt | $84M | $54.5B |
| Net debt / EBITDA | -0.6 | 2.9 |
| Interest cover | 27.2× | 8.0× |
Dividends and buybacks
BRCMCD| Dividend yield | 1.2% | 2.7% |
|---|---|---|
| Dividend per share, 12 months | $0.98 | $7.44 |
| Dividend growth a year, past | +2.2%over 5 years | +7.3%over 5 years |
| Buyback yield | 1.1% | 1.1% |
| Shareholder yield | 2.3% | 3.8% |
Last 12 months from the latest 10-Q and 10-K. Value, P/E and yields at today's price. A dash means the figure does not exist or did not pass our checks.
Which is bigger, Brady or McDonald's?
By market value, McDonald's ($193B) is about 49.4 times Brady ($3.9B), at today's prices.
How did BRC and MCD stock do over the last 10 years?
Since November 15, 2016, BRC's price moved +122.0% and MCD's +129.9%. With dividends: BRC +164.4% (+10.2% a year), MCD +192.4% (+11.3% a year). Past returns do not predict future ones.
Which pays the higher dividend, BRC or MCD?
The dividend yield at today's price is 1.18% for Brady and 2.74% for McDonald's. Over the last twelve months they paid $0.98 and $7.44 per share.
What is the P/E of BRC and MCD?
At today's price, the P/E is 19.0 for BRC and 21.5 for MCD. It is the share price over the last twelve months' earnings per share.
Which has the higher profit margins, Brady or McDonald's?
Over the last twelve months, the net margin was 12.4% for Brady and 32.4% for McDonald's, and the operating margin 15.9% and 46.9%. Revenue was $1.7B and $27.8B.
Which is the better investment, Brady or McDonald's?
The page does not answer that and does not suggest buying or selling. It puts the two companies' numbers side by side, from their SEC filings, for you to read and form your own view. The decision depends on your goals and situation.
Other comparisons
With each of the two, and with the largest in its sector.
Related pages
The other pages on US stocks, free to read. On the company pages, the last three fiscal years are open to everyone, five with a free account, and every year with Ploutos Investor.
US stocksThe market today, the sectors, the largest companies and the week's results.The market's sectorsThe 11 sectors side by side: returns, share of the market, median P/E and dividend.Compare stocksTwo companies side by side: price over up to ten years, with and without dividends, and every figure.US dividend stocksEach dividend's yield next to whether the company's cash covers it and whether it was ever cut.
Descriptive data from SEC filings and market prices.