$1.23
Value $18M
Brilliant EarthvsMcDonald's
BRLT and MCD stock compared: price, dividend, valuation and results, from SEC filings.
-3.15%
$271.97
Value $193B
Brilliant Earth (BRLT) has a market value of $18M and McDonald's (MCD) $193B. Over the last year, with dividends, BRLT moved -43.8% and MCD -9.1%. Dividend yield: BRLT none, MCD 2.74%.
At a glance
The main figures of both. A bar only shows which number is larger, not which is better.
Market value
BRLT$18M
MCD$193B
MCD is 10,648 times BRLT
Revenue, 12 months
BRLT$452M
MCD$27.8B
MCD is 61 times BRLT
Net income, 12 months
BRLT-$4.2M
MCD$9.0B
Operating margin
BRLT-1.5%
MCD46.9%
48.4 points apart
ROIC
BRLT-10.8%
MCD26.3%
37.1 points apart
P/E
BRLT–
MCD21.5
Dividend yield
BRLT0.0%
MCD2.7%
2.7 points apart
5-year return
BRLT-92.6%
MCD+21.9%
114.5 points apart
A fainter bar means a negative number. The 5-year return includes dividends.
The price over time
Both start at 100 at the beginning of the period, so the lines show how much each changed. With dividends means each dividend buys more shares.
BRLT-92.6%
MCD+21.9%
| Period | BRLTWith dividends | MCDWith dividends |
|---|---|---|
| 1 year since November 12, 2025 | -43.8%Price -43.8% | -9.1%Price -11.4% |
| 3 years since November 13, 2023 | -36.9%-14.2% a yearPrice -43.6% | +8.6%+2.8% a yearPrice +1.0% |
| 5 years since November 12, 2021 | -92.6%-40.5% a yearPrice -93.3% | +21.9%+4.0% a yearPrice +8.5% |
Each cell: the total return with dividends, its yearly rate, and the price change alone. Before taxes and costs. Past returns do not predict future ones.
Every figure
As on each company's page. A description, not a recommendation: no one figure says which is better.
BRLTBrilliant EarthMCDMcDonald's
Valuation
BRLTMCD| Price | $1.23 | $271.97 |
|---|---|---|
| Market value | $18M | $193B |
| Enterprise value (EV) | – | $232B |
| P/E | – | 21.5 |
| P/E, 5-year median | 70.0 | 25.7 |
| P/B | 1.5 | – |
| EV/EBIT | – | 17.8 |
| Free cash flow yield | 37.5% | 3.9% |
Results and growth
BRLTMCD| Revenue, 12 months | $452M | $27.8B |
|---|---|---|
| Net income, 12 months | -$4.2M | $9.0B |
| Free cash flow, 12 months | $6.8M | $7.5B |
| Earnings per share, 12 months | -$0.27 | $12.64 |
| Revenue growth, year on year | 3.6% | 3.7% |
| Revenue growth a year, past | +11.7%over 5 years | +7.0%over 5 years |
| EPS growth a year, past | – | +13.6%over 5 years |
Margins and returns on capital
BRLTMCD| Gross margin | 57.0% | – |
|---|---|---|
| Operating margin | -1.5% | 46.9% |
| Net margin | -0.9% | 32.4% |
| ROIC | -10.8% | 26.3% |
| ROE | -34.9% | – |
Balance sheet
BRLTMCD| Cash | $76M | $1.2B |
|---|---|---|
| Total debt | $43M | $54.5B |
| Net debt / EBITDA | – | 2.9 |
| Interest cover | – | 8.0× |
Dividends and buybacks
BRLTMCD| Dividend yield | – | 2.7% |
|---|---|---|
| Dividend per share, 12 months | – | $7.44 |
| Dividend growth a year, past | – | +7.3%over 5 years |
| Buyback yield | 2.5% | 1.1% |
| Shareholder yield | 2.5% | 3.8% |
Last 12 months from the latest 10-Q and 10-K. Value, P/E and yields at today's price. A dash means the figure does not exist or did not pass our checks.
Which is bigger, Brilliant Earth or McDonald's?
By market value, McDonald's ($193B) is about 10,647.5 times Brilliant Earth ($18M), at today's prices.
How did BRLT and MCD stock do over the last 5 years?
Since November 12, 2021, BRLT's price moved -93.3% and MCD's +8.5%. With dividends: BRLT -92.6% (-40.5% a year), MCD +21.9% (+4.0% a year). Past returns do not predict future ones.
Which pays the higher dividend, BRLT or MCD?
The dividend yield at today's price is none for Brilliant Earth and 2.74% for McDonald's. Over the last twelve months they paid – and $7.44 per share.
Which has the higher profit margins, Brilliant Earth or McDonald's?
Over the last twelve months, the net margin was -0.9% for Brilliant Earth and 32.4% for McDonald's, and the operating margin -1.5% and 46.9%. Revenue was $452M and $27.8B.
Which is the better investment, Brilliant Earth or McDonald's?
The page does not answer that and does not suggest buying or selling. It puts the two companies' numbers side by side, from their SEC filings, for you to read and form your own view. The decision depends on your goals and situation.
Other comparisons
With each of the two, and with the largest in its sector.
Related pages
The other pages on US stocks, free to read. On the company pages, the last three fiscal years are open to everyone, five with a free account, and every year with Ploutos Investor.
US stocksThe market today, the sectors, the largest companies and the week's results.The market's sectorsThe 11 sectors side by side: returns, share of the market, median P/E and dividend.Compare stocksTwo companies side by side: price over up to ten years, with and without dividends, and every figure.US dividend stocksEach dividend's yield next to whether the company's cash covers it and whether it was ever cut.
Descriptive data from SEC filings and market prices.