$117.98
Value $7.0B
e.l.f. BeautyvsAltria
ELF and MO stock compared: price, dividend, valuation and results, from SEC filings.
+3.92%
$78.64
Value $131B
e.l.f. Beauty (ELF) has a market value of $7.0B and Altria (MO) $131B. Over the last year, with dividends, ELF moved +51.8% and MO +44.7%. The P/E is 80.9 for ELF and 16.2 for MO. Dividend yield: ELF none, MO 5.46%.
At a glance
The main figures of both. A bar only shows which number is larger, not which is better.
Market value
ELF$7.0B
MO$131B
MO is 19 times ELF
Revenue, 12 months
ELF$1.9B
MO$23.5B
MO is 12 times ELF
Net income, 12 months
ELF$87M
MO$8.1B
MO is 94 times ELF
Operating margin
ELF8.9%
MO47.0%
38.1 points apart
ROIC
ELF5.7%
MO38.4%
32.7 points apart
P/E
ELF80.9
MO16.2
ELF is 5.0 times MO
Dividend yield
ELF0.0%
MO5.5%
5.5 points apart
5-year return
ELF+276.2%
MO+157.7%
118.5 points apart
A fainter bar means a negative number. The 5-year return includes dividends.
The price over time
Both start at 100 at the beginning of the period, so the lines show how much each changed. With dividends means each dividend buys more shares.
ELF+276.2%
MO+157.7%
| Period | ELFWith dividends | MOWith dividends |
|---|---|---|
| 1 year since November 12, 2025 | +51.8%Price +51.8% | +44.7%Price +35.5% |
| 3 years since November 13, 2023 | +21.3%+6.6% a yearPrice +21.3% | +146.0%+35.0% a yearPrice +96.6% |
| 5 years since November 12, 2021 | +276.2%+30.3% a yearPrice +276.2% | +157.7%+20.8% a yearPrice +75.1% |
| 10 years since November 15, 2016 | +306.8%+15.1% a yearPrice +306.8% | +153.8%+9.8% a yearPrice +27.2% |
Each cell: the total return with dividends, its yearly rate, and the price change alone. Before taxes and costs. Past returns do not predict future ones.
Every figure
As on each company's page. A description, not a recommendation: no one figure says which is better.
ELFe.l.f. BeautyMOAltria
Valuation
ELFMO| Price | $117.98 | $78.64 |
|---|---|---|
| Market value | $7.0B | $131B |
| Enterprise value (EV) | $7.5B | $153B |
| P/E | 80.9 | 16.2 |
| P/E, 5-year median | 68.6 | 14.0 |
| P/B | 5.7 | – |
| EV/EBIT | 43.5 | 13.8 |
| Free cash flow yield | 3.9% | 6.9% |
Results and growth
ELFMO| Revenue, 12 months | $1.9B | $23.5B |
|---|---|---|
| Net income, 12 months | $87M | $8.1B |
| Free cash flow, 12 months | $276M | $9.1B |
| Earnings per share, 12 months | $1.45 | $4.85 |
| Revenue growth, year on year | 24.6% | -3.1% |
| Revenue growth a year, past | +38.8%over 5 years | -2.3%over 5 years |
| EPS growth a year, past | +29.7%over 5 years | +11.4%over 5 years |
Margins and returns on capital
ELFMO| Gross margin | 74.4% | 63.3% |
|---|---|---|
| Operating margin | 8.9% | 47.0% |
| Net margin | 4.5% | 34.5% |
| ROIC | 5.7% | 38.4% |
| ROE | 7.4% | – |
Balance sheet
ELFMO| Cash | $351M | $2.7B |
|---|---|---|
| Total debt | $920M | $24.1B |
| Net debt / EBITDA | 1.9 | 1.9 |
| Interest cover | – | 9.4× |
Dividends and buybacks
ELFMO| Dividend yield | – | 5.5% |
|---|---|---|
| Dividend per share, 12 months | – | $4.29 |
| Dividend growth a year, past | – | +4.1%over 5 years |
| Buyback yield | 0.7% | 0.8% |
| Shareholder yield | 0.7% | 6.2% |
Last 12 months from the latest 10-Q and 10-K. Value, P/E and yields at today's price. A dash means the figure does not exist or did not pass our checks.
Which is bigger, e.l.f. Beauty or Altria?
By market value, Altria ($131B) is about 18.7 times e.l.f. Beauty ($7.0B), at today's prices.
How did ELF and MO stock do over the last 10 years?
Since November 15, 2016, ELF's price moved +306.8% and MO's +27.2%. With dividends: ELF +306.8% (+15.1% a year), MO +153.8% (+9.8% a year). Past returns do not predict future ones.
Which pays the higher dividend, ELF or MO?
The dividend yield at today's price is none for e.l.f. Beauty and 5.46% for Altria. Over the last twelve months they paid – and $4.29 per share.
What is the P/E of ELF and MO?
At today's price, the P/E is 80.9 for ELF and 16.2 for MO. The median of the last five years was 68.6 and 14.0, which shows where each stands against its own past.
Which has the higher profit margins, e.l.f. Beauty or Altria?
Over the last twelve months, the net margin was 4.5% for e.l.f. Beauty and 34.5% for Altria, and the operating margin 8.9% and 47.0%. Revenue was $1.9B and $23.5B.
Which is the better investment, e.l.f. Beauty or Altria?
The page does not answer that and does not suggest buying or selling. It puts the two companies' numbers side by side, from their SEC filings, for you to read and form your own view. The decision depends on your goals and situation.
Other comparisons
With each of the two, and with the largest in its sector.
Related pages
The other pages on US stocks, free to read. On the company pages, the last three fiscal years are open to everyone, five with a free account, and every year with Ploutos Investor.
US stocksThe market today, the sectors, the largest companies and the week's results.The market's sectorsThe 11 sectors side by side: returns, share of the market, median P/E and dividend.Compare stocksTwo companies side by side: price over up to ten years, with and without dividends, and every figure.US dividend stocksEach dividend's yield next to whether the company's cash covers it and whether it was ever cut.
Descriptive data from SEC filings and market prices.