$271.97
Value $193B
McDonald'svsTripAdvisor
MCD and TRIP stock compared: price, dividend, valuation and results, from SEC filings.
-0.61%
$7.24
Value $831M
McDonald's (MCD) has a market value of $193B and TripAdvisor (TRIP) $831M. Over the last year, with dividends, MCD moved -9.1% and TRIP -54.3%. Dividend yield: MCD 2.74%, TRIP none.
At a glance
The main figures of both. A bar only shows which number is larger, not which is better.
Market value
MCD$193B
TRIP$831M
MCD is 233 times TRIP
Revenue, 12 months
MCD$27.8B
TRIP$1.8B
MCD is 16 times TRIP
Net income, 12 months
MCD$9.0B
TRIP-$361M
Operating margin
MCD46.9%
TRIP-19.6%
66.6 points apart
ROIC
MCD26.3%
TRIP-16.9%
43.2 points apart
P/E
MCD21.5
TRIP–
Dividend yield
MCD2.7%
TRIP0.0%
2.7 points apart
5-year return
MCD+21.9%
TRIP-76.5%
98.4 points apart
A fainter bar means a negative number. The 5-year return includes dividends.
The price over time
Both start at 100 at the beginning of the period, so the lines show how much each changed. With dividends means each dividend buys more shares.
MCD+21.9%
TRIP-76.5%
| Period | MCDWith dividends | TRIPWith dividends |
|---|---|---|
| 1 year since November 12, 2025 | -9.1%Price -11.4% | -54.3%Price -54.3% |
| 3 years since November 13, 2023 | +8.6%+2.8% a yearPrice +1.0% | -57.7%-24.9% a yearPrice -57.7% |
| 5 years since November 12, 2021 | +21.9%+4.0% a yearPrice +8.5% | -76.5%-25.1% a yearPrice -76.5% |
| 10 years since November 15, 2016 | +192.4%+11.3% a yearPrice +129.9% | -83.7%-16.6% a yearPrice -85.5% |
Each cell: the total return with dividends, its yearly rate, and the price change alone. Before taxes and costs. Past returns do not predict future ones.
Every figure
As on each company's page. A description, not a recommendation: no one figure says which is better.
MCDMcDonald'sTRIPTripAdvisor
Valuation
MCDTRIP| Price | $271.97 | $7.24 |
|---|---|---|
| Market value | $193B | $831M |
| Enterprise value (EV) | $232B | $984M |
| P/E | 21.5 | – |
| P/E, 5-year median | 25.7 | – |
| P/B | – | 2.3 |
| EV/EBIT | 17.8 | – |
| Free cash flow yield | 3.9% | – |
Results and growth
MCDTRIP| Revenue, 12 months | $27.8B | $1.8B |
|---|---|---|
| Net income, 12 months | $9.0B | -$361M |
| Free cash flow, 12 months | $7.5B | -$34M |
| Earnings per share, 12 months | $12.64 | -$3.03 |
| Revenue growth, year on year | 3.7% | 3.1% |
| Revenue growth a year, past | +7.0%over 5 years | +25.6%over 5 years |
| EPS growth a year, past | +13.6%over 5 years | – |
Margins and returns on capital
MCDTRIP| Gross margin | – | 91.7% |
|---|---|---|
| Operating margin | 46.9% | -19.6% |
| Net margin | 32.4% | -20.2% |
| ROIC | 26.3% | -16.9% |
| ROE | – | -60.1% |
Balance sheet
MCDTRIP| Cash | $1.2B | $707M |
|---|---|---|
| Total debt | $54.5B | $889M |
| Net debt / EBITDA | 2.9 | – |
| Interest cover | 8.0× | -5.6× |
Dividends and buybacks
MCDTRIP| Dividend yield | 2.7% | – |
|---|---|---|
| Dividend per share, 12 months | $7.44 | – |
| Dividend growth a year, past | +7.3%over 5 years | – |
| Buyback yield | 1.1% | 10.8% |
| Shareholder yield | 3.8% | 10.8% |
Last 12 months from the latest 10-Q and 10-K. Value, P/E and yields at today's price. A dash means the figure does not exist or did not pass our checks.
Which is bigger, McDonald's or TripAdvisor?
By market value, McDonald's ($193B) is about 232.5 times TripAdvisor ($831M), at today's prices.
How did MCD and TRIP stock do over the last 10 years?
Since November 15, 2016, MCD's price moved +129.9% and TRIP's -85.5%. With dividends: MCD +192.4% (+11.3% a year), TRIP -83.7% (-16.6% a year). Past returns do not predict future ones.
Which pays the higher dividend, MCD or TRIP?
The dividend yield at today's price is 2.74% for McDonald's and none for TripAdvisor. Over the last twelve months they paid $7.44 and – per share.
Which has the higher profit margins, McDonald's or TripAdvisor?
Over the last twelve months, the net margin was 32.4% for McDonald's and -20.2% for TripAdvisor, and the operating margin 46.9% and -19.6%. Revenue was $27.8B and $1.8B.
Which is the better investment, McDonald's or TripAdvisor?
The page does not answer that and does not suggest buying or selling. It puts the two companies' numbers side by side, from their SEC filings, for you to read and form your own view. The decision depends on your goals and situation.
Other comparisons
With each of the two, and with the largest in its sector.
Related pages
The other pages on US stocks, free to read. On the company pages, the last three fiscal years are open to everyone, five with a free account, and every year with Ploutos Investor.
US stocksThe market today, the sectors, the largest companies and the week's results.The market's sectorsThe 11 sectors side by side: returns, share of the market, median P/E and dividend.Compare stocksTwo companies side by side: price over up to ten years, with and without dividends, and every figure.US dividend stocksEach dividend's yield next to whether the company's cash covers it and whether it was ever cut.
Descriptive data from SEC filings and market prices.