Harley-Davidson, Inc.: stock overview

HOGNYSEIndustrials · Motorcycles, Bicycles & Parts

Price

$32.38

November 13, 2026Market cap $3.3B

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  • The full history: 17 fiscal years, from 2009
  • The estimated fair value, with its range and its certainty
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  • Excel with every year
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In short

Harley-Davidson had revenue of $4.0B over the last 12 months and a net loss of $132M. Revenue grew by 2.0% a year on average over the last 5 years. It has net debt of $263M. It pays a dividend yielding 2.30%.

From its SEC filings (latest fiscal year to December 31, 2025) and the price of November 13, 2026.

Its SEC filings
Market cap
$3.3B
101M shares
P/E
–
median of 5 years: 8.4
Revenue, 12 months
$4.0B
+2.0% a year over 5 years
Net margin
-3.3%
2025: 7.6%, above 80% of its industry

Worth knowing

What a holder would want to hear from the company's SEC filings of the last three years. Each with its filing, without comment.

3 fiscal years in figures

Each fiscal year's figures as the company filed them, and the share price at its end.

2023–2025 fiscal years

-12.5% a year over 2 years

  • 202510-K
    Revenue$4.5B
  • 202410-K
    Revenue$5.2B
  • 202310-K
    Revenue$5.8B

Fiscal years in figures

HOG's revenue, profit, cash flow and dividend with each year-end price, from 2009 to 2022, 14 more fiscal years

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Key figures

The company's current figures in five groups. Each term is explained behind its ⓘ.

Valuation

Market cap 3-year median: $3.8B
$3.3B
Enterprise value 
$3.5B
P/E 3-year median: 7.6
–
EV / EBIT 
–
EV / Revenue 
0.9
P/B 3-year median: 1.2
1.1
FCF yield 3-year median: 18.1%
9.5%
Earnings yield 3-year median: 13.2%
–

Profitability

Gross margin 
31.5%
Operating margin 
-5.6%
Net margin 3-year median: 8.8%
-3.3%
ROIC 
-3.2%
ROIC, 5-year average 
6.2%
ROE 
-4.2%

Growth

Revenue, yearly change 
-13.8%
EPS, yearly change 
-19.2%
FCF, yearly change 
-52.1%
Revenue, average a year 
+2.0%
EPS, average a year 
+208.2%

The yearly change compares FY2025 with FY2024.

Balance sheet

Cash 
$2.1B
Total debt 
$2.4B
Of which operating leases 
$64M
Net debt 
$263M
Net debt / EBITDA 
–
Interest cover 
-12.0x
Current ratio 
1.97

Balance sheet of September 30, 2026.

Returns to shareholders

Dividend yield 3-year median: 2.3%
2.30%
Buybacks 
10.80%
Total returned 
13.10%
Shares, yearly change 
-10.2%
Valuation against its own pastEach fiscal year's P/E, P/FCF and P/B beside today's, and the DCF calculator for the company.Valuation

Against its industry

Where its margins and returns stood in fiscal 2025 among the SEC filers of its industry (SIC code 37).

Operating margin

8.6%

Above 67% of the 84 companies in its industry, and 61% of all.

Net margin

7.6%

Above 80% of the 92 companies in its industry, and 60% of all.

ROE

10.8%

Above 71% of the 87 companies in its industry, and 63% of all.

ROA

4.2%

Above 66% of the 94 companies in its industry, and 68% of all.

Revenue growth

-13.8%

Above 11% of the 92 companies in its industry, and 7% of all.

From the yearly figures every company files with the SEC, for those with revenue of at least $25 million. The industry is the first two digits of the SIC code.

The company at the SEC

How it is registered and when its fiscal year ends.

Name at the SEC
HARLEY-DAVIDSON, INC.
CIK
793952
Exchange
NYSE
Industry (SIC)
3751 · Motorcycles, Bicycles & Parts
Fiscal year ends
December 31
Latest annual report
December 31, 2025
Reporting currency
USD
Shares
101M

Other companies: Industrials

The largest companies of the same sector, each with its own page.

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The full analysis

What do Harley-Davidson's filings show?

These are Harley-Davidson's figures. The full Ploutos AI analysis reads everything the company has filed and shows what stands behind it, with a source for every figure.

  • A fair value range built from the filings
  • Earnings quality, debt and red flags
  • Insider and institutional moves
  • The case for and the case against

Questions about HOG

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What is HOG's market cap?

Harley-Davidson, Inc.'s market cap is $3.3B, at a price of $32.38 on November 13, 2026 and 101M shares.

How much revenue does HOG have?

Harley-Davidson had revenue of $4.0B over the last 12 months. Over the last 5 years it changed by +2.0% a year on average.

Does HOG pay a dividend?

Yes. Harley-Davidson paid $0.74 per share over the last 12 months, a yield of 2.30% at today's price. All the figures are in the Dividend section.

Where do the figures come from?

From Harley-Davidson, Inc.'s SEC filings (10-K and 10-Q) and the share price. They hold no analyst estimates and no score, and they are not a recommendation.

Related pages

The other pages on US stocks, free to read. On the company pages, the last three fiscal years are open to everyone, five with a free account, and every year with Ploutos Investor.

US stocksThe market today, the sectors, the largest companies and the week's results.The market's sectorsThe 11 sectors side by side: returns, share of the market, median P/E and dividend.Compare stocksTwo companies side by side: price over up to ten years, with and without dividends, and every figure.US dividend stocksEach dividend's yield next to whether the company's cash covers it and whether it was ever cut.

The figures come from the company's SEC filings and the share price, and describe what it has reported. They are not a score or a fair value.