Planet Fitness, Inc.: valuation

PLNTNYSEConsumer cyclical · Services-Membership Sports & Recreation Clubs

Price

$61.18

November 13, 2026Market cap $4.5B

DCF calculator

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  • The full history: 13 fiscal years, from 2013
  • The estimated fair value, with its range and its certainty
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Valuation today

What the market pays for the company's earnings, cash flow, book value and revenue at $61.18 (November 13, 2026), beside the median of its past fiscal years.

EV / EBIT
15.5
EV / Revenue
4.6
Earnings yield
5.1%
FCF yield
4.7%
Market cap
$4.5B
enterprise value $6.7B

What today's price assumes

The discounted cash flow model run backwards: not what the company is worth, but the growth the price takes for granted.

For a buyer at $61.18 who wants 9% a year, free cash flow would need to grow by about

+10.9%a year for ten years

at 7% a year
+5.9%
at 9% a year
+10.9%
at 11% a year
+15.1%

Arithmetic on the price, not a forecast. Starts from free cash flow of $214M over the last 12 months and net debt $2.1B, the same growth each year for ten years, then 2.5% a year forever. Try other numbers in the DCF calculator.

DCF calculator

What is Planet Fitness worth on your own assumptions?

The DCF calculator opens with the company's figures already filled in from its filings. You set how fast its cash flow grows and the return you ask for, and see the value those assumptions give.

Free cash flow, 12 months
$214M
Net debt
$2.1B
Shares
74.25M
FCF, 5-year average a year
–
Revenue, 5-year average a year
+26.6%
Price
$61.18
Value PLNT

The full analysis

What do Planet Fitness's filings show?

The multiples say what the market pays for Planet Fitness. The full Ploutos AI analysis reads everything the company has filed and shows what stands behind it, with a source for every figure.

  • A fair value range built from the filings
  • Earnings quality, debt and red flags
  • Insider and institutional moves
  • The case for and the case against

Questions about PLNT's valuation

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What is PLNT's P/E?

PLNT's P/E is 19.7, on earnings per share of $3.11 over the last 12 months.

What is PLNT's P/FCF?

PLNT's P/FCF is 21.2: a market cap of $4.5B over $214M of free cash flow in the last 12 months. Put the other way, a free cash flow yield of 4.7%.

How do I work out what PLNT is worth?

With the DCF calculator: it opens with Planet Fitness's figures from its filings, you enter your assumptions for growth and the return you ask for, and see the value they give. The company pages give no price target of their own. A full analysis gives a fair-value range, which is an estimate, not a target.

Related pages

The other pages on US stocks, free to read. On the company pages, the last three fiscal years are open to everyone, five with a free account, and every year with Ploutos Investor.

US stocksThe market today, the sectors, the largest companies and the week's results.The market's sectorsThe 11 sectors side by side: returns, share of the market, median P/E and dividend.Compare stocksTwo companies side by side: price over up to ten years, with and without dividends, and every figure.US dividend stocksEach dividend's yield next to whether the company's cash covers it and whether it was ever cut.

The figures come from the company's SEC filings and the share price, and describe what it has reported. The estimated fair value, where shown, is our estimate, labelled as one: not a fact, not a score and not a recommendation to buy or sell.