Purple Innovation, Inc.: stock overview

PRPLNASDAQConsumer cyclical · Household Furniture

Price

$1.36

November 13, 2026Market cap $5.9M

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  • The full history: 9 fiscal years, from 2017
  • The estimated fair value, with its range and its certainty
  • The full analysis, 18 a month
  • More questions to the chat on its filings
  • Excel with every year
  • An email when it reports, changes its dividend or an officer buys

Sign in with a free account to see the last 5 fiscal years.

Notes on these figures

  • The share price has fallen 51% since Nov 4, 2026, when the 10-Q these figures come from was filed ($2.80 then, $1.36 on Nov 13, 2026). The figures date from before that move.10-Q
  • The interest the company pays is far more than the debt we can read would cost, so part of its borrowing is missing from the figures. We leave out the debt, net cash, enterprise value and the multiples built on them.

In short

Purple Innovation had revenue of $431M over the last 12 months and a net loss of $38M. Revenue fell by 6.3% a year on average over the last 5 years. It pays no dividend.

From its SEC filings (latest fiscal year to December 31, 2025) and the price of November 13, 2026.

Its SEC filings
Market cap
$5.9M
4.32M shares
P/E
–
Revenue, 12 months
$431M
-6.3% a year over 5 years
Net margin
-8.9%
2025: -11.0%, above 10% of its industry

Worth knowing

What a holder would want to hear from the company's SEC filings of the last three years. Each with its filing, without comment.

3 fiscal years in figures

Each fiscal year's figures as the company filed them, and the share price at its end.

2023–2025 fiscal years

-4.2% a year over 2 years

  • 202510-K
    Revenue$469M
  • 202410-K
    Revenue$488M
  • 202310-K
    Revenue$511M

Fiscal years in figures

PRPL's revenue, profit, cash flow and dividend with each year-end price, from 2017 to 2022, 6 more fiscal years

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Key figures

The company's current figures in five groups. Each term is explained behind its ⓘ.

Valuation

Market cap 3-year median: $3.3M
$5.9M
Enterprise value 
–
P/E 
–
EV / EBIT 
–
EV / Revenue 
–
P/B 
–
FCF yield 3-year median: -1,404.9%
–
Earnings yield 3-year median: -2,839.8%
–

Profitability

Gross margin 
39.4%
Operating margin 
-7.7%
Net margin 3-year median: -20.1%
-8.9%
ROIC 
-29.2%
ROIC, 5-year average 
-31.8%
ROE 
–

Growth

Revenue, yearly change 
-3.9%
EPS, yearly change 
–
FCF, yearly change 
–
Revenue, average a year 
-6.3%

The yearly change compares FY2025 with FY2024.

Balance sheet

Cash 
$28M
Total debt 
–
Net cash 
–
Net debt / EBITDA 
–
Interest cover 
-1.0x
Current ratio 
0.47

Balance sheet of September 30, 2026.

Returns to shareholders

Dividend yield 
0.00%
Buybacks 
–
Total returned 
0.00%
Shares, yearly change 
+0.9%
Valuation against its own pastEach fiscal year's P/E, P/FCF and P/B beside today's, and the DCF calculator for the company.Valuation

Against its industry

Where its margins and returns stood in fiscal 2025 among the SEC filers of its industry (SIC code 25).

Gross margin

40.2%

Above 43% of the 15 companies in its industry, and 56% of all.

Operating margin

-9.2%

Above 21% of all companies (its industry has too few to compare).

Net margin

-11.0%

Above 10% of the 15 companies in its industry, and 18% of all.

ROA

-17.3%

Above 10% of the 15 companies in its industry, and 10% of all.

Revenue growth

-3.9%

Above 19% of all companies (its industry has too few to compare).

From the yearly figures every company files with the SEC, for those with revenue of at least $25 million. The industry is the first two digits of the SIC code.

The company at the SEC

How it is registered and when its fiscal year ends.

Name at the SEC
Purple Innovation, Inc.
CIK
1643953
Exchange
NASDAQ
Industry (SIC)
2510 · Household Furniture
Fiscal year ends
December 31
Latest annual report
December 31, 2025
Reporting currency
USD
Shares
4.32M

Other companies: Consumer cyclical

The largest companies of the same sector, each with its own page.

The Consumer cyclical sectorAll companies

The full analysis

What do Purple Innovation's filings show?

These are Purple Innovation's figures. The full Ploutos AI analysis reads everything the company has filed and shows what stands behind it, with a source for every figure.

  • A fair value range built from the filings
  • Earnings quality, debt and red flags
  • Insider and institutional moves
  • The case for and the case against

Questions about PRPL

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What is PRPL's market cap?

Purple Innovation, Inc.'s market cap is $5.9M, at a price of $1.36 on November 13, 2026 and 4.32M shares.

How much revenue does PRPL have?

Purple Innovation had revenue of $431M over the last 12 months. Over the last 5 years it changed by -6.3% a year on average.

Does PRPL pay a dividend?

No. Purple Innovation paid no regular dividend over the last 12 months.

Where do the figures come from?

From Purple Innovation, Inc.'s SEC filings (10-K and 10-Q) and the share price. They hold no analyst estimates and no score, and they are not a recommendation.

Related pages

The other pages on US stocks, free to read. On the company pages, the last three fiscal years are open to everyone, five with a free account, and every year with Ploutos Investor.

US stocksThe market today, the sectors, the largest companies and the week's results.The market's sectorsThe 11 sectors side by side: returns, share of the market, median P/E and dividend.Compare stocksTwo companies side by side: price over up to ten years, with and without dividends, and every figure.US dividend stocksEach dividend's yield next to whether the company's cash covers it and whether it was ever cut.

The figures come from the company's SEC filings and the share price, and describe what it has reported. They are not a score or a fair value.